Team culture. Team values. Team development. Collaboration. Shared goals. Vision.  All good and important.  Every team leader needs to work on these.  But what sets the great teams, the best ones, apart from the others?  In my experience, it starts with a sense of deeply shared purpose.  Nothing inspires like working together, in step with others who share the same clear and deep sense of ‘why’.

Put me in a team with a deep sense of shared purpose over a team with common goals any and everyday!

So, what’s the difference and why does it make the difference?